One Sheet
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What are the goals?
What are the problems & assumptions?
surprise me?
surprise me?
Lets talk to the users/customers?
Synthesize & theme learnings.
What are the user needs & validations?
How do we solve the user needs?
Experiment and validate hypothesis.
Create the interaction model.
Test prototypes & increase design fidelity.
Collaborate with PM'S, engineers and execute.
Build, measure, learn and repeat.
Process
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AA
17
Methods & more:
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• GOALS/RISKS SETTING
• ENGAGEMENT PLANS
• ASSUMPTION VALIDATION
• EVALUATIVE RESEARCH
• CONTEXTUAL INQUIRIES
• GENERATIVE RESEARCH
• SYNTHESIS & THEMES
• FACILITATION TECHNIQUES
• USER TESTING STRATEGIES
• LEAN UX
• AGILE & XP
• SERVICE DESIGN
• SERVICE BLUEPRINTS
• JOURNEY MODELING
• PERSONAS & SCENARIOS
• COMPONENT RE-USAGE
• STYLE GUIDES
• PAIR DESIGN
• RETROS
Product Designer
UX Instructor
Typographer
Illustrator
FOUNDER OF
letterlapse.com
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TEACHER AT
Academy of Art SF
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FORMER DESIGNER AT
Pivotal Labs
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BUY STUFF AT
letterlapsestore.com
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OWNER OF
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UXhoney.com
MOST VIEWED VIDEO
ON INSTAGRAM EVER
350,486,566 + VIEWS
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Learn the UX
process with
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UX
AARON LAWRENCE
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BIZ NEED
(PM)
USER NEED
(DESIGN)
FOCUS ON THE TEAM
not the outcome
FOCUS ON PROCESS
not the deliverables
Product
Decisions
Here
FEASIBILITY
(ENGINEERING)
What most
people see
and react to
Visual Design
Interaction Design
Need Architecture
Concept
The fidelity
of the design gets higher as we move up the iceberg
The UX Iceberg
This points out that most people tend to see and react to the visual work done in a product design because the tip of the iceberg is the most exposed visual element, while the rest of the work that goes into a product is invisible or not apparent right away. The story of our work isn’t just the visual polish but the entire process that goes into an MVP.
“Boiling the ocean” is a common term used to communicate that a team or project is doing too many things. It’s best practices to start with one important problem to solve with software. By starting small and scaling up to the ocean, first through coffee, a cup of soup, hot tub, etc. This allows us to work fast and focus on the smallest, most valuable work first and expand from there.
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BOIL THE OCEAN TRACK
USABLE SOLUTION TRACK
Delight
Valuable
Usable
Feasible
DO THIS.
NOT THIS.
Case Studies
Client
Product
My role
BARNES & NOBLE
A web experience for book publishers, aspiring authors and craft hobbyist to upload, proof, and ship physical books for selling or keepsake purposes.
Lead discovery, research, solution testing and create design deliverables while collaborating with stakeholders, product managers and engineers.
Client
Product
My role
U.S. GOVERNMENT
A responsive web application that
allows someone to compare their
current medicines to a new medicine
and know if it's safe to take.
Lead research, concept development, solution testing, and create design deliverables while collaborating with product managers and engineers.
Product
My role
ANOVA
The Anova app allows you to connect your phone to the Anova Sous Vide cooker and cook remotely via wifi
and bluetooth.
Do assumption validations through research, identify user needs and map these needs to features. After research I my responsibility was to design, test & validate the functionality a feature set for an IOS application.
Client
Product
My role
SHEET MUSIC PLUS
Songmonkey.io is a gamified way to learn how to play popular songs on
the piano all while having fun.
Conduct research, lead workshops, create & test prototypes. I also collaborated with one another designer, two product managers, four engineers, and one client/stakeholder.
Client
More Work
• • •
DESIGN THINKING
SPRINT
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BEST PRACTICES
User Testing
- CASE STUDY -
Outline
the
